Salesforce - MCC-201 - Marketing Cloud Connect Essentials–Reliable Detailed Study Dumps
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With the Salesforce MCC-201 certification exam you will get an opportunity to learn new and in-demand skills. In this way, you will stay updated and competitive in the market and advance your career easily. To do this you just need to pass the Marketing Cloud Connect Essentials MCC-201 Certification Exam.
The Salesforce MCC-201 Exam consists of 60 multiple-choice questions, which have to be answered within 90 minutes. The passing score for the exam is 65%. The topics covered in the exam include Marketing Cloud Connect setup, data synchronization, subscriber management, and email campaigns.
Salesforce Marketing Cloud Connect Essentials Sample Questions (Q16-Q21):
NEW QUESTION # 16
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
Answer: D
NEW QUESTION # 17
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
Answer: D
Explanation:
To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-messaging-api.htm
NEW QUESTION # 18
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Answer: A
NEW QUESTION # 19
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
Answer: B,C
NEW QUESTION # 20
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
Answer: C
NEW QUESTION # 21
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